Work

Brightday

Challenge

HOW CAN WE MAKE IT EASIER TO TAKE CONTROL OF OUR OWN SUPER

With the investment services industry dominated by inflexible Industry Superannuation Funds, Eureka Report saw an opportunity to innovate by leverage its reputation in investment research and industry wide advice, into a platform that provided the opportunity for people to self-manage their super online - simply.

akqire’s intensive research, provided Eureka Report with insights into how to better provide advisory services, research and services to people wanting to manage their own superannuation. It became clear that investors were looking for greater control over their investments decisions.

akqire worked with the talented team at Eureka Report to design a new business model, superannuation platform, user experience, brand guidelines and marketing. The platform provides the investor with research, knowledge and capabilities at their fingertips - to manage their own superannuation.

The new service, brightday has already begun to redefine the superannuation market in Australia.

Services provided:

  • Deep Design Thinking
  • Insight & Strategy
  • Product & Service Design
  • Product Stewardship