An interesting article to remind us why it is important to understand the needs of your customers.

Stack fallacy is the mistaken belief that it is trivial to build the layer above yours.

The problem is not reserved to big companies, it occurs for most businesses that attempt to extend their product offering based on their capability.

We have reference the full article on TechCrunch below:

http://techcrunch.com/2016/01/18/why-big-companies-keep-failing-the-stack-fallacy/