Work

iDesignOnline

Challenge

HOW TO CREATE A SEAMLESS WAY TO BUY A NEW HOME

iDesign Online is an interactive sales tool that introduces one of the most efficient approaches for selling new houses in new residential housing estates, by visually matching of house plans to land lots given applicable local policies and laws.

We worked extensively with architects and builders, land developers and end users to understand the mental models they employ when buying, selling and building homes.

The application incorporated patented technology for orientating the house on land relative to the sun to help achieve best practice in least-energy consumption according to Environmentally Sustainable Design principles.

The creation of customer journey maps and personas allowed the design and UX teams to understand user goals and hone the user experience through testing and iteration.

The product was released having secured large scale land releases in NSW, Queensland and the Northern Territory.

Services provided:

  • Insight & Strategy
  • UX & UI
  • Product & Service Design
  • Implementation & Stewardship